Sweden Store in Japan How did IKEA successfully localize in Japan? Ikea store Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad As a well-known Swedish home-furniture company has been the world’s largest furniture retailer since 2008. And now with 461 stores worldwide. IKEA seems like a pro at international expansion.IKEA is now a well-knownContinue reading “IKEA Kohoku”
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Japan Tourist Travel 